The new feature makes it possible to anonymize shipment data, so that you can be GDPR compliant without jeopardizing the valuable accuracy of your shipment statistics.
With the EU GDPR regulation for protection of personal data coming into force May 2018, any data subject has the right to ask your company to remove all information that you hold on them, including for example names and addresses on shipments in Consignor.
This is where the anonymization feature comes in handy. It anonymizes data on shipment level, so that it cannot be traced back to the data subject and is no longer considered personal information according to GDPR, while still preserving the basic shipment data for your statistics. This way you can be 100% GDPR compliant, while still being able to keep the full overview of your shipments over time.
Text by Consignor, firstname.lastname@example.org